It Has To Be Me Episode

STRAWBERRY HEALTH HORMONE TESTING

Svetlana Kazantseva

Episode #49: April 10th, 2025

THE GOLD FROM THIS EPISODE

“Strawberry Health helps women in their 20’s, 30’s and 40’s get data about their hormonal baselines so they are prepared before they start experiencing symptoms of perimenopause and menopause.”

Svetlana Kazantseva

Founder and CEO of Strawberry Health

“When you join Strawberry Health, the annual membership includes a hormone test kit and a health questionnaire about your goals related to hormonal health, existing conditions, and if you are on birth control or hormone replacement therapy. Then, you get full concierge support for a year to ask questions, and once you get your test results, we help you navigate follow-up care, if needed.”

Svetlana Kazantseva

Founder and CEO of Strawberry Health

“The Strawberry Health test kit includes everything you need to self-collect your blood sample. We use a painless device that you stick to your upper arm, press a button, and the blood collects in a test tube. This works well for people who are afraid of the sight of blood. You ship your sample to the lab, and you get the results via our portal with an explanation of what your numbers mean, and recommendations for next steps to address any issues.”

Svetlana Kazantseva

Founder and CEO of Strawberry Health

“Our comprehensive panel includes nine biomarkers. We test for estrogen, progesterone, FSH, LH, AMH, total and free testosterone, Albumin, and SHBG. For many women, Strawberry Health is the first time they are able to see some of these hormone levels.”

Svetlana Kazantseva

Founder and CEO of Strawberry Health

“When you login to the Strawberry Health portal to get the results of your hormone test, we have an instant chat feature underneath. It's an AI-powered chat personalized to your hormone levels that can answer basic questions. If you need specific recommendations for a provider, we support you via our concierge service and email.”

Svetlana Kazantseva

Founder and CEO of Strawberry Health

“We’ve seen women get diagnoses they would not have gotten because they did not actually present with symptoms. Having information earlier is really empowering because you're at the point where you can actually take action to address the issue rather than suffering in 10 years time and not having any options.”

Svetlana Kazantseva

Founder and CEO of Strawberry Health

in THIS EPISODE

  • Are you being proactive about your hormones? Svetlana Kazantseva, CEO and co-founder of Strawberry Health, shares how a combo of home testing kits and concierge support is changing the game in women’s healthcare.

  • With curiosity, adaptability, and relentless problem solving as her superpowers, Svetlana reinvented herself while living all over the world—from Siberia to India, the UK, and the US.  What do you do when you land in San Francisco with a toddler and a newborn, and a pandemic hits? If you’re Svetlana, you start a company and a nonprofit to help women!

  • Building her first company, PlumThyme, Svetlana connected with young women, and recognized the widespread lack of understanding about hormone health. She pivoted and launched Strawberry Health, offering innovative at-home hormone testing and concierge service to deliver results and recommendations for follow-up care.

  • We discuss the importance of making comprehensive hormone tests affordable and accessible, and life-changing impacts of early hormone testing, such as discovering reduced ovarian reserves that compromise fertility or low testosterone as a root cause of fatigue and low libido.

  • Svetlana shares how she and her team are empowering women in their 20s, 30s, and 40s to understand their hormonal status, get treatment for underlying conditions, reach their goals, transition through menopause with ease, and age in peak health.

TESS'S TAKEAWAYS

  • Standard blood panels seldom include vital biomarkers for hormone health.

  • Healthcare plans and insurers generally don’t cover detailed hormone testing.

  • Strawberry Health makes comprehensive hormone testing accessible and affordable.

  • Understanding your hormonal health early can amount to vital preventive medicine. 

  • Strawberry Health’s home test kit addresses nine key biomarkers.

  • The home test kit’s innovative blood collection device is painless and easy to use.

  • You may have underlying health issues but not present with any adverse symptoms. 

  • Strawberry Health concierge support gives recommendations for follow-up medical care. 

ABOUT SVETLANA

Svetlana Kazantseva is CEO and co-founder of Strawberry Health, empowering women to proactively manage their hormonal health.

A mother of two and founder of two femtech companies and a nonprofit, she comes to her work with a unique global perspective derived from living in multiple countries and knowing diverse cultures. 

Strawberry Health is an AI-powered hormone insights platform, providing at-home testing kits and actionable results on nine key hormone levels. Members get personalized hormone baselines with concierge support to guide next steps in care.