It Has To Be Me Episode

LEVERAGE WHAT YOU HAVE

Melissa Lanz

Episode #16: August 22nd, 2024

THE GOLD FROM THIS EPISODE

“It's amazing to me that people believe in a dream more than they believe in themselves.”

Melissa Lanz

CEO of The Fresh 20

“So much of what happens in people's lives is instigated by external circumstances. People wait until something happens before they make a change.”

Melissa Lanz

CEO of The Fresh 20

“Confidence without patience starts some really bad, very expensive mistakes in business and in life.”

Melissa Lanz

CEO of The Fresh 20

“A lot of people get stuck when they have a drive inside of them, and nobody around them has gone further than they're getting ready to go.”

Melissa Lanz

CEO of The Fresh 20

“You already have the answers. Do you have the courage to listen to yourself? It takes courage to put everything else aside, and listen to yourself and be willing to accept the consequences of your intuition.”

Melissa Lanz

CEO of The Fresh 20

“The next step does not have to be big. It can be 3 simple things. You’ve gotta be willing to do the nitty gritty things to get you ready as a launch pad to go to the next level. People have big visions, but don’t see the little things.”

Melissa Lanz

CEO of The Fresh 20

in THIS EPISODE

  • Melissa Lanz, award-winning entrepreneur and business coach, takes us inside how she blew up The Fresh 20 meal-planning service, starting with just $2,500 and a kitchen table. 

  • Ditching the corporate grind to start a business that aligned with her values of connection and community, Melissa achieved financial success and fulfillment.

  • To overcome the doubts, fears, and negative input, she says: Block out the noise, listen to your intuition, focus on your goal, and just attack the next three steps.

  • Melissa is all about getting scrappy and leveraging your existing resources to bring in the cash flow to fund your next move. Strategic planning, personal audits, and celebrating the everyday tasks build momentum and confidence.

  • She coaches you through how to see the value of what you already have and capitalize the opportunities right in front of you. If you're an entrepreneur who wants to take your business to the next level, this is a must-listen!

TESS'S TAKEAWAYS

  • Stay close to your mission and values in business and in life.

  • Leverage existing resources to create recurring revenue in your business.

  • Slow down, get quiet, and listen to figure out your next move.

  • Don’t get overwhelmed by the big goal—focus on the next three steps.

  • Making mistakes and learning is a vital part of building a business.

  • Invest in the process and relish the grunt work to build resilience.

  • Go with your gut and make decisions that feel right for you.

  • Have the courage to trust your intuition and own the consequences.

ABOUT MELISSA

Award-winning entrepreneur and business coach Melissa Lanz left a corporate job to launch a start-up with $2500 and her kitchen table.

In just two years she grew The Fresh 20 into an 8-figure business dominating the meal-planning space.

Next, she launched The Subscription Lab to coach other entrepreneurs to achieve financial independence and flexibility.

With almost two decades’ experience in e-commerce ventures, Melissa is a go-to digital resource for individuals and companies to leverage their portfolios and build subscription and membership models.

A seasoned chef, she’s also the author of The Fresh 20 cookbook, and enjoys making delicious meals for family and friends.