It Has To Be Me Episode

SHOW UP WITHOUT LIMITS

Andrew Wilder

Episode #27: November 7th, 2024

THE GOLD FROM THIS EPISODE

“Just showing up is huge. You never know what's gonna happen. Be bold and take a risk. It's so easy to reach out to somebody. Where I am now is a result of all these little interactions that I never could have predicted.”

Andrew Wilder

Founder and CEO of NerdPress

“My dad just encouraged me to try stuff. He would say, ‘There's always going to be a bunch of paths in front of you, and you should try going down them and see what sticks and what you like.’ Walking down a path isn't a huge commitment. It sometimes feels like it is, but it isn't.”

Andrew Wilder

Founder and CEO of NerdPress

“I'm not going to let go of excellence, but it doesn't have to be perfect. There's a difference.”

Andrew Wilder

Founder and CEO of NerdPress

“I found myself not really liking the work. I loved having done it, and being proud of the work. But I didn't like the actual doing. The idea is one thing, but the day to day is another. We are the sum of our days. And if we're miserable each day, we're going to be miserable. One of the things I look for when hiring is intrinsic motivation. One of my favorite interview questions is, ‘What gets you excited to get out of bed in the morning?’ I love hearing how people answer that question.”

Andrew Wilder

Founder and CEO of NerdPress

“If I'm struggling to make a decision, I look at our core values. If we have a company culture that’s resilient, and is a shared set of values, as long as somebody on my team is living those values, I'm going to back them 100 percent.”

Andrew Wilder

Founder and CEO of NerdPress

“There's a cartoon that’s, like, two panes. One side says ‘What people think success is.’ It's just a graph of a straight diagonal line, going up right with an arrow. The next pane is ‘What success really looks like’—a squiggly line going all the way around until you finally get to the top corner. It's very messy. If you're constantly comparing yourself to others, you're only seeing that straight line.”

Andrew Wilder

Founder and CEO of NerdPress

in THIS EPISODE

  • My dear friend Andrew Wilder—founder and CEO of NerdPress—reminds us that success is rarely a straight line.

  • Following a path that has been anything but traditional, Andrew takes us through his surprising journey from lighting designer to food blogger to tech CEO. His story has been about staying curious, trying new things, building resilience, finding joy in the work itself, and most important, leaping even when the goal isn’t clear.

  • Andrew shares his dad’s advice, to walk different paths and see what you like. He says just showing up and talking with people can lead to unexpected opportunities. Doing this got him to what he is passionate about—empowering people to use complex tech solutions.

  • One key for Andrew was letting go of the need to define his identity through professional labels. This freed him to measure success by his own standards and metrics. His advice: Target excellence rather than perfection, collaborate with others, and make decisions that align with your values and mission. 

  • Andrew’s story will get you fired up to be bold, take risks, and stay open to possibilities that may lead to your next “It has to be me.”

TESS'S TAKEAWAYS

  • Make decisions from your values.

  • Let go of labels and define success your way.

  • Strive for excellence, not perfection.

  • Try everything you feel like to find where your passion is.

  • Just showing up and having conversations leads to opportunities.

  • Go with your intrinsic motivation: What gets you up in the morning!

  • Reach out for help and collaborate with others to achieve your goals.

  • Success isn’t a straight line. Enjoy the messiness and learn from it.

ABOUT ANDREW

Andrew Wilder is the founder and CEO of NerdPress, a dynamic team renowned for providing exceptional WordPress support, optimization, and maintenance to hundreds of publishers and small businesses.

Andrew's first career, in theater lighting design, instilled in him a deep appreciation for collaboration, a principle integrated into the ethos of NerdPress.

Andrew’s technical expertise and knack for making complex topics understandable have made him a go-to speaker on web-tech, and a regular contributor on the “SEO for Bloggers” webinar series.

Through his Eating Rules food blog, Andrew started the October Unprocessed challenge that inspired more than 30,000 people to adopt healthier eating habits by building community and avoiding processed foods.

An Eagle Scout, Andrew serves on several boards and commissions in Los Angeles as part of his commitment to community service.