Are you sharing your superpowers? Or exiling huge parts of yourself to please others? Amy Stanton, PR trailblazer and author of The Feminine Revolution, insists that our greatest assets are the qualities we’ve been told to hide.

Growing up as the responsible first child in a values-driven family, Amy felt she had to be “the good girl,” and spent her childhood perpetually stressed. Destined to follow in the footsteps of her entrepreneurial grandfather, she was making and selling hair barrettes before she was 10, dreaming of building companies, and chalking up the next achievement. 

We track Amy’s career trajectory, from working in advertising, to running communications for New York City’s Olympic bid, and serving as Chief Marketing Officer for Martha Stewart. Then, changing the game for women’s sports agents, and on to launching her company to promote positive female role models and change makers.

Through it all, she struggled to balance the badass boss persona with the sensitivity, vulnerability, and other “soft traits” she prized in her personal life. Figuring out how to make these qualities strengths, not liabilities, Amy incorporated them into her leadership style, approach to business, and core company values.

Walking us through how to leverage other feminine qualities that are conventionally dismissed as weaknesses, she shares her check-in questions and secret weapon for decision making, the mistake that makes everything harder, and the best way to reshape our perspective on success and failure. 

Amy says: You don’t need to prove your worth, it’s already there. Unleash your full power. Run with your wolf. Show up as your full, feeling, and sometimes-messy self.